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Why Victoria?

Victoria has a competitive and dynamic business environment

Victoria is the manufacturing, services, innovation and knowledge powerhouse of Australia. Victoria accounts for only 3% of Australia’s land mass, yet is responsible for 22% of Australia’s economic activity.

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Victoria has a skilled and innovative workforce

Victoria’s talent pool is young – nearly half the population of 5.5 million is under 35 – and well educated. Victorians’ diverse origins foster an outlook of tolerance and internationalism. Victorians are Australia’s most highly educated citizens, thanks to a concentration of world-class universities and training institutes in the state.

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Victoria has a world-class infrastructure

Victoria enjoys Australia’s most advanced and best connected system of road, rail and marine transport infrastructure. It also offers fast, reliable and cost-effective access to utilities.

In Victoria, Australia’s most compact mainland state, you’re never far from where it’s happening, whether for business or lifestyle.

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Victoria has an enviable lifestyle

Victoria has a vibrant multicultural community and a relaxed lifestyle, great food and wine and an active arts scene.

Victoria has a temperate climate with four distinct seasons. With brilliant beaches and snowfields all within reach, it’s an ideal climate for a wide variety of open-air sports and leisure activities.

Victoria’s capital city, Melbourne, has been consistently rated as the world's most liveable city by the Economist Intelligence Unit for five years in a row.

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Victoria has a supportive government

Australia ranks fourth in the world for government policies conducive to competitiveness and is held up by the Organisation for Economic Cooperation and Development (OECD) as a leader in regulatory reform.

For a decade, Victoria has led the National Reform Agenda. This is a historic agreement between Australian state, territory and federal governments to meet the challenges of staying globally competitive. The agenda includes competition reform, regulatory reform and human capital reform to improve health, learning and work outcomes.

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Victoria's regions are well-placed for running a business

Regional Victoria offers a diverse and dynamic business environment with thriving industries and skilled professionals.

Victoria’s regions offer well-developed infrastructure, reliable low-cost telecommunications, easy access to raw materials, a high-quality local workforce and a superb rural lifestyle.

Regional Victoria is a competitive location for operations including food processing, component manufacturing, data processing and information technology. Victoria's agricultural strengths include wheat and other cereal crops, dairy and beef cattle, wool, vegetables, citrus fruit and grapes.

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